I don’t know your social security number. You don’t know mine either (unless you’re one of my parents, in which case, hello!). In fact, most of us go to great lengths to keep that number a secret.
So why did the CEO of Lifelock think it was a great idea to put it on billboards?
To test people, of course. Identity thieves are a clever lot, though. If they’ll dig through trash bags to get materials to steal identities, then obviously they’ll take what’s staring them in the face. This guy was asking for it.
Let’s just hope Todd Davis doesn’t get a million bucks for the failure of Lifelock–assuming he has any money left after the charges Lifelock faces, of course.